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  • What is most effective way to hire a designer for your startup?

    In this article we will provide a strongly recommended advices for hiring and interviewing a designer for your startup based on a personal experience. Having 10 years of experience as a designer, I have been interviewed by small and large startups periodically, and I could tell shortly after the first interview if I wanted to continue the process and invest my time. Just one question could shake my trust, and I would wonder if it was worth it. Startups have an open minded view of employers and respect work-life balance, remote work, and high bonuses, but sometimes aim too high for the "perfect" designer. There are many designers today, but, as always, there is a competitive struggle for truly valuable specialists. And start-ups often suffer in this struggle, which, unlike large corporations, cannot offer three meals a day in their own restaurant, a trendy office and a gym with a sauna and a swimming pool in the same place. Fortunately for them, designers are no longer attracted to all these bonus benefits as they were before. This is why it's very important for any small startup who wants to collaborate with a professional and successful designer to become their friend, and not a parent. To stand out from the background of IT giants, startups need to take into account several important points: 1. Stop being Freud Some designers feel like they are in a police station when asked all-in-one design skills, strict questions about their professional experience, and Freudian psychoanalysis questions. Instead of creating a strict interview, have a friendly chat. In my own experience, I felt comfortable discussing my portfolio and projects with a friendly and professional person. For example, questions such as " What is your greatest weakness? " and "Why do you think you are a good match" are outdated and everyone knows the answer. Any designer hopes to get hired specifically after years of freelancing should first focus on gaining professional experience and developing social networking skills. In other words, money + experience + friends. When hiring and interviewing a professional graphic designer, learn what they look for, provide the "perks," and then start with police interview questions. 2. Tell about the company in an attractive way Tell the designer you are doing something valuable and necessary, so he will be more willing to be involved. To help avoid the clichéd perception of the company (fintech is boring, banks are conservative, sports betting is dull) and get a strong specialist, a non-clichéd description of the vacancy and the company can help. Phrases like " Our startup will change the world " became quiet clichéd , and used too many times. Find a new and creative way to promote your startup as a promising land to a designer. Promises newest, apps, software, fun features and other design products which designers can't afford. It is important for product managers to believe in the work they do, and for starters, read through the description of the company and the vacancy. The moral is that you can't know where an employer, a job, or a dream team is waiting. 3. Don't insist on working in the office We are used to attracting employees with interesting tasks, vibe, a fun and smart team, a modern interior designer - people often want to work with us themselves. But with designers, unfortunately, this does not work. Designers will not always be impressed with an office that is cool for a project or product. The designer sees a lot of “wrong” things: the wrong chairs, tables, light, color. And the company's recent advantage becomes a disadvantage. Of course, there are companies with a design culture, like Readymag, Intercom and others, where the space is actually created by designers for designers, but such examples are rare. Therefore, when hiring a designer on staff, think about how he sees your office. Even something as simple as a room has a big impact on the designer funnel at a startup. It is better to hire a remote specialist, but so that he works in conditions that are comfortable for him. Moreover, the option of remote work in general can be your main advantage in the eyes of the designer. 3. Order a paid project Remote work is a very attractive format today. As practice shows, many top designers refuse to go to most fancy office and appear there only on demand. A professional designer should be hired online at the very beginning of the process. It is difficult to recruit a successful designer with a time schedule from 9 to 18 with a freezer full of beer and cookies. Since modern technologies and their work allow them to be accessible and do their job anywhere in the world, IT-specialists have long been all in favor of remote work. But employers, hungry for control, are still very wary of the idea of ​​remote work. Therefore, the willingness to work remotely will be a weighty argument for choosing in your favor. In the end, you need the result, not the contemplation of the back of the designer's head, so it makes sense to agree with his rules of the game if they affect the final product in almost no way. Having obtained a strong diss in this way, you will receive a top standard (in the design case, also at a fixed cost) - a base that others will even spoil for a long time to come. But for support, feel free to hire a middle or even a confident junior. This will make things easier for you if the junior is in the office, where he will be able to dictate to you the rules of the game less. It is important to understand that a junior cannot be the first member of the design team, otherwise you automatically get a person who does not want to grow and develop, since he obviously understands that there will be no opportunity to learn from senior colleagues. 4. Where to look for talented designers? Behance, Dribbble, Telegram and WhatsApp channels, Facebook and LinkedIn groups. But if there is no expertise, none of the sites will help to close the vacancy quickly and efficiently - it is easier to turn to highly specialized services that take on the expertise. Some startups have successfully recruited terrific designers by browsing through online sites for designers and searching relentlessly for portfolios that suit their design sensibilities In order to success please remember that any designer is a human being and your best friend

  • Learn Brand Identity for Your Startup from Squid Game

    Did you watch Squid Game on Netflix at one go? So did us. What astonished us at this a South Korean survival drama television series was a fresh drop of creativity, original screenplay and a professional brand identity. Squid Game is an extraordinary example of a great visual communication design and branding development which can be taken as a base to any startup or business starting point. So what type of brand identity and design components did Squid Game use? These are basics which define the whole product: font, color scheme, logo and icons. Let’s see how your business can serve these steps in order to create a strong design language and a professional and recalling brand identity Font Let’s start with the font as a part of a brand identity. The main thing about it is that it looks diverse from any other font that is usually used in the cinematography. It’s not symmetric which creates boldness and thus you can memorize it well. The font shape matches both Korean and Latin letters and Asian symbols which are very different, and still you can find the resemblance. Another point of font magic is a simple geometric shapes such as a line, square, triangle and a circle which also are defined as separate icons. In general I’d say the font does the main job forming the logo and creating a beautiful strong typography. There are plenty of classic geometric fonts which you can easily download online. The trick was to create a story behind the font and to connect to the brand identity of the product. Color scheme The brand colors of Squid Game are separated by metaphorical meaning. Pink is “bad” and green/blue is “good” - automatically we separate colors by a “black and white” contrast rule which is based by a strong contrast. There’s also yellow color which is mentioned when the topic discussion is wealth and money. Also when the scene covers a positive emotion such as a new day of survival, money winning or a victory triumph the frame is exposed in a warm color pallet. Otherwise when it's about a fight, a death colors are in a cool tone. These are psychological trick used in cinematography which are easy to apply to your brand line and identity. Think what feeling your brand or a product or a service provides and how it's associated with your potential customers. Let's check main color pallets by themes: The Squid Game henchmen are dressed in pink – a color that traditionally represents mildness and childhood, but which also evokes feelings of tension and anxiety. Similarly, the blue/green tracksuits worn by players are casualwear playing into the natural irony of the game’s contrast. Blue / green means a person, pink means a system same way as pink means death and green means life. To see the formula behind the colors let’s get back to the color wheel. The colors used for the branding are complimentary. In other words they are opposite each other in a color scheme. In this case, opposites attract. This particular color scheme draws from two colors on the opposite side of the color wheel. The effect is a high-contrast color combo that’s that pops. Complementary color combos tend to be bold, which is why sports teams often use this principle for their colors. There’s an interesting fan theory about color meaning (spoiler here). Logo design Let’s check the colors of the logo: here the dominant color of the logo is pink which addresses us to the “bad guys” side. Pink is a major color player as it dictates the rules. It even has a music theme by the name “Pink Soldiers''. The choice of putting pink in only some parts of the log also has a meaning – it defines the icons (triangle, square, and circle). Henceforth strong color presence helps organize brand identity of the show in a right way, explains the concept and narrative. Another amazing feature of the logo is that it can be used in every language, for example English, Korean and Russian. How does it work? By using the same linear shapes which are a part of a visual communication and branding. You can do it too with your brand or product by picking a right font which will match a multilingual system. This is a worthy example of how you can use successful collaboration between shapes, colors and typography provides professional logo design in your startup or business when the client (in this case us) will remember your brand. Icons The key of the game are the icons we see everywhere on the show. They are on soldiers helmets, on walls, on a business card, on walls, on logo title. three icons create a repeated series which form a brand identity. Each time we see on of the icons we know that two are thereto follow. This is how you can use it in your bran identity : develop a series of three products, three icons, three illustrations which will be based on the same design and thus will be remembered automatically. They are small hints which serve the story perfectly and keep the tension. We never get an explanation about icons meaning, we only know that you can separate by icon solder status. The symbols discern the order of authority of Squid Game workers, which go from circle - the lowest rank - to triangle, the highest rank. By the way the icons are simple geometric forms which are well known in the world of visual design. The creator didn’t look for too complicated icons and it still worked! Why? Because these are the basics which are easy to memorize and to use in branding. Simplicity and minimalism - remember that when you create a logo or an icon. The conclusion Creative thinking and visual communication are the main key of a successful brand identity. The Squid Game is a great example when all the elements work together as one strong and definite visual component that shapes out the story. Be sure to see the color pallet and simple geometric shapes implied in various spectrums of lifestyle brands and tech startups worldwide as a global trend. When your brand identity works it’s so much easier to develop a product line, stylize it and a merch – same happened to Squid Game fan art worldwide and drew attention of famous global artists and fashion brands to collaborate with Netflix’s actors as a part of the show’s success. That can happen to your brand too, just think of a right identity.

  • 3 Ways to Market Your Startup Online on a Budget

    Startups normally have a tighter marketing budget to work with, which makes it harder to compete with well-established businesses. UnboxingStartups.com details that the most important benefit of digital marketing for startups is how it can raise awareness. The more people who know about your business, the greater your potential is to make a sell. However, the entrepreneurship blog also mentions that 17% of startups fail because of poor marketing. Fortunately, you don’t need a big budget to create an effective marketing strategy. Here are a few low-budget ideas for marketing your startup digitally: Post on social media accounts Social media is now one of the most common avenues to effectively build a brand and reach a target audience. Backlinko.com outlines how 4.48 billion people use social media platforms globally. While Facebook is still king when it comes to its user base, Instagram, YouTube, and LinkedIn are very widely used, alongside newer sites like TikTok. All of these sites are free to use, making them ideal for startups who want to get their brand out there without spending too much on advertising. It is beneficial to create accounts on the platforms preferred by your target market, not just on the most popular sites. In order to maximize social media, it’s important to be consistent in your posting to build a loyal following. Do note that the content you provide should be aligned with your brand’s personality and provide value to your followers — don't post just to sell. Utilize Google My Business You’ve probably already experienced searching for a particular product or service on Google, and being presented with suggestions as to where you can get it. Your business can do this too by utilizing Google My Business, which is a free tool to promote your business profile and website on Google Search and Maps. An article on finance site AskMoney.com notes that setting up a Google My Business page will help your business become more visible in search results. This is a budget friendly way to drive traffic to your site. Potential customers must also be able to get information, such as company contact details, business hours, and location. To claim and verify your business, create Google Account for your business and make a business profile, which includes adding your business to Google Maps. Then, sign up for a Google My Business account using your business’s Google Account. You can then request to claim your Business Profile to verify your ownership of the business. Google My Business is a simple tool that easily attracts potential customers. Publish dedicated blogs for your business Making a blog is a great way to make content a regular part of your marketing campaign. You can use blogging to drive more traffic to your website and increase user engagement. It’s also a way to establish authority in your field and build consumer trust. If your business is in the fashion industry, for example, you can talk about trends, give fashion tips, or definitively answer questions from your followers. A blog also gives you a supply of sharable content to your other platforms. If you already have an existing business website, blogging services like Squarespace, Wix, and WordPress let you integrate the blog directly onto your site. While design is important, here at LiftOfff.com we believe that your site should also be functional and responsive in order to give your site visitors the best experience. Similar to your social media content, you should post regularly, and the content you provide should be relevant to your audience. Digital marketing gives startups opportunities to promote their business through various ways, from social media to search engines. If planned correctly, your affordable digital marketing strategy can effectively help you create a pool of potential customers. Check out more articles for startup branding and design process here

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  • LiftOfff.com | About Us | Bespoke Branding for Startups

    Anna Sinitsa CEO & ALL MIGHTY DESIGNER Get VIP Service Say Hi ABOUT LIFTOFFF About LiftOfff.com: Liftofff is a boutique design agency founded in 2018 by Visual Communication Designer Anna Sinitsa based in Tel Aviv with an extensive background in product design, marketing design and art direction. Anna collaborates with a team of UI UX designers, content writers, illustrators and developers. At Liftofff.com we love to MIX & MATCH our skills in marketing design, creative thinking, tech knowledge and artistic vision. ​ Our Goal: Is to create a valuable and effective design content, which assist your startup reach potential investors and clients. We gracefully serve any request for design services for B2B, B2G and B2C businesses and single entrepreneurs. See our projects >> ​ Our Services: LiftOfff.com gives a professional solution to reach your business goals by providing professional marketing design , animated logo , UI UX , pitch presentations and illustrations, deep research on investors and the target audience. We utilize psychological aspects and the latest marketing trends to attract venture capital investors and potential customers. See our service list >> ​ Our Clients: Startups on different stages, IT companies, ecommerce shops and lifestyle brands and brands from all around the globe. Moreover we provide design services for lifestyle brands. No matter where you are located, LiftOfff.com is here to power your idea​. Testimonials Anna is a very professional designer - she helped us understand our needs better, adhere to the tight schedule we had with the project and eventually produce a great design. Plus she's very nice :) We will definitely work with her again on future projects!. ​ Harel Saporta, Optival CEO Anna is service orientation and has a very high professional level. She was available and responsive to all the changes we requested. I am very pleased with the result and meeting the schedule. ​ Haya Anuka, Marcom Director Our Process The Launch 1 Got a startup idea but don't know how to start with? You're in a right place with true professionals who provide bespoke design services for affordable rates! Browse our services. ​ Firstly kindly explain in a few words your request by sending us a note . ​ We will get in touch in less than 24 hours and provide a suggested work plan plus an affordable quote that will match any budget. Browse Our Services 2 The Flight After we set up the work frame , payments and deadlines LiftOfff.com will concentrate on productive research including best target audience, investor interests and competitors examples. We start the design process by creating original concepts and sketches. We will go through a number of steps to best understand your business, your goals and your general taste in design Our Clients 3 The Landing Revise sketches, ping pong with us, give your notes and approve the final result! ​ The moment you approve our design we will send you ready-to-go files in a few formats and update everything needed for progress! ​ After finalizing the payment process we send the ready-to-go files which you will use for your startup promotion and marketing goals. ​ Start Your Project

  • Liftofff.com - We Design for Startups

    Get VIP Service Get VIP design services NOW Provide your brief, contact information and ready-to-use content, book a date for work and get extra fast design services just in ONE DAY Get VIP Service

  • LiftOfff.com | Bespoke Branding for Startups

    ​​GET READY FOR LIFTOFFF Unquestionably valuable design that saves 50% of your budget, time and energy Get In Touch Liftofff is a private design agency providing P roduct , Web Design, Marketing Design and Branding for B2B B2C startups and e-Com brands DataTech HealthTech BioTech FinTech SecurityTech FoodTech What We Offer Product Design: UX UI Design for desktop and mobile apps Website Development on Wix Website Development on WordPress Figma Custom Designs Adobe XD Custom Designs Marketing Design and Branding: Banner Design for Social Media Logo Design Branding & Visual Identity Presentation Design Pitch Deck Design Brochures, Flyers and Catalogues Our Customers: e-Commerce & Lifestyle Brands B2B startups and companies B2C startups and companies B2D startups and companies IT Corporates Tech Brands Private Entrepreneurs Our Services Happy Customers List We’ve worked with B2B B2C brands from global technology companies to fast growing startups in the UK, US, Israel and Europe Testimonials

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