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  • Four Essential People You Need to Hire for Your Startup

    Venturing into the startup world certainly isn't easy. According to Investopedia, roughly 90% of all startups fail for varying reasons. Some end up closing due to lack of funding, while others get outpaced by the competition. Another major consideration is not having the right team. This is especially true for startups, where each employee can have a huge impact on business operations. If you don't want to fall into the statistics of failed startups, here are some essential people you need to hire. Chief Financial Officer (CFO) Money is the lifeblood of any business, so it's only natural to hire someone to manage your startup's finances. This is the role of the CFO. Typically armed with a degree in accounting or finance , the CFO tracks the company's cash flow, oversees financial planning, and ensures you have enough funds to continue operating. In the early stages of your startup, the CFO might also be in charge of securing funding from sponsors or banks. But more than just crunching the numbers, modern CFOs are expected to be thought leaders within the company — crafting key strategies and pushing for financial discipline to create shareholder value. Operations Manager No matter how big or small, the key to any startup are its operations. Because of this, it's no wonder that operations managers are one of the most in-demand careers in business administration today. In fact, the Bureau of Labor Statistics puts employment for this job at 2.19 million — a significant portion of the 7 million management personnel working today. These professionals serve as the backbone of your company's activities. They manage employee workflow, work with the CFO to oversee budgets, and create policies to guide other departments within their organizations. What’s more is that their skills ensure they can fit into any type of startup — be it high-tech organizations or public service providers. This makes the operations manager a versatile and essential hire for your startup. ​ Marketing director Today’s society has become highly media-saturated. To grab customers’ attention, you need someone to cut through all the clutter and noise — which is a job for your marketing director. The marketing director is tasked with creating and executing effective marketing campaigns to build engagement and name recognition for your brand. It's a job that requires one to wear many hats — from market researcher and data analyst to public relations manager and company liaison. As such, you’ll need someone who can handle both creative and executive work to fill in the position. Product developer Companies need to innovate their products and services to gain an edge over their competitors. One way to optimize this process is by hiring a product developer. A product developer drafts proposals to either enhance an existing product or create a new one altogether. They base their ideas on both market research and company constraints, like budget and manufacturing capacity. In terms of background, product developers usually have experience with jobs in engineering or industrial design , combining both technical knowledge and business expertise to provide value for your startup. It’s a vital role to fill to keep your company relevant as it scales. There’s more to running a business than just grit and passion. You also need to have a winning team — people with the right skills and values — in order to grow your startup beyond its founding members. Prepared by R. Flakes for liftofff.com

  • Visual Design Tendencies in 2021

    What to should we expect in 2021 when it comes to visual tendencies? Concepts like remote work and social distancing are be a big part of the trends. Also 2021’s most popular visuals graphics will be highly influenced by the retro illustrations, the new technological advances, and humans’ consciousness towards nature. We’ll see how technological development meets the retro aesthetics to create courageous and memorable designs. 3D Design 3D started design to gain popularity a few years ago, and this year they’ve become a major trend. Technological advances have encouraged the emergence of innovative techniques that make it possible to create high-quality 3D spaces. Most 3D compositions feature colorful and geometric shapes that challenge designers’ creativity to create impossible scenarios where styles from the past join the newest trends. Flat Cartoon Cartoon designs add a playful look to 2021. Cartoons are multifunctional and provide designers with a vast scope for creativity. This trend is reminiscent of the cartoon style of the ‘20s, which means that retro-vintage cartoons seem to be all the rage these days. It opposes somehow the minimalistic and clean compositions of technology-driven techniques, like graphic design. The cartoon style is playful and entertaining, letting the user have fun. Since they are fun and original compositions, they work very well in packaging, brand identity, or app design. Colorless Black & white designs arrive to give a classic look to 2021. Last year, neutrals made their way into the vast ocean of colors, and this year, preferences lean towards colorless compositions. The absence of color doesn’t imply a design is boring or uninteresting. In fact, black and white is a great way to stand out from the proliferation of colors and the excess of visual stimuli we’re exposed to every day. Plus, it’s a winning combination in terms of elegance and sophistication. Within Freepik, we’ll see colorless designs applied to UI design, landing pages, and apps, and in many cases combined with large fonts. Geometric Geometric designs use simple, flat shapes full of color to create complex abstract compositions. This trend invites us to come back to the most basic shapes to create meaningful designs. In an era of excess, we seem to forget that less is sometimes more. It’s precisely this search for simplicity that has made geometric designs increasingly popular in recent years. Moreover, they combine perfectly with other trends, such as 3D designs or retro style, like Memphis. Abstract and simple geometric compositions full of color will also be part of our 2021. Retrofuturism What happens when you bring together past aesthetics with future ones and apply them to the present? Well, it seems that in 2021 we will take a trip to the past and recover that retro look of trends from the last century. One of them is retrofuturism, an artistic movement that depicts the future as envisioned in a past time. This new year brings back the futurism of the ’80s and its elements: neon colors and geometric shapes that transport us to a futuristic past through backgrounds and banners. Images by Wix.com. Texts based on www.freepik.com More posts on our page https://www.liftofff.com/liftofff-blog

  • 4 Ways to Invest to Fund Your Startup

    In the aftermath of COVID-19, startups are likely to be facing a more difficult landscape when it comes to funding. That’s not to say there won’t be venture capital investment available. As we noted when looking into startup investors with regard to COVID-19 though, some “may tighten investment criteria or stop investing altogether.” Naturally, this is a problem for prospective founders looking to get their companies off the ground. Again, that doesn’t mean that there simply won’t be investors, nor that those who have slowed down won’t begin to ramp up their activity over the course of the year ahead. In the meantime however, founders who are preparing to launch would do well to consider how they might invest their own money (or money borrowed from friends and family) to establish funds internally. A few common methods come to mind. Index Funds An index fund is a type of mutual fund that is composed of a bundle of stocks and bonds developed to “match or track the components of a market index.” It is in other words a sort of curated portfolio that you can invest in based on an overarching assessment of what it’s tracking — rather than having to invest in stocks individually, or form your own portfolio. There are some cons to the arrangement (such as a lack of direct control over where your money is being invested or when decisions are made). But generally it’s viewed as a simplified means of market investment. As for the strategy of using index funds to raise capital, it’s a mixed bag. There are bad funds, and even poor strategy investing in a good fund can yield poor results. With the right approach though an index fund can help you to grow some wealth over time, such that you have a bit extra to put into your business. Gold Investment We’re mentioning gold here because it’s commonly referred to as a “safe” or “reliable” investment — something that might appeal to a prospective startup founder looking to grow a fund without risking much. There’s something to be said for that logic. Gold is not a guarantee, but it rarely swings dramatically, and it can be a means of gradual growth that can make a founder feel somewhat more at ease putting his or her own money into a business. We should also note though that direct gold investment can be somewhat cumbersome (what with the need for storage, fees charged by dealers, etc.). By contrast, gold ETFs allow you to invest in gold’s price movement without actually buying or selling any. Think of these almost like index funds tracking gold’s value by bundling related assets (from physical gold to mining company stock). It’s a more convenient option for most investors. High-Yield Savings For prospective startup founders who really want to minimize risk, and who might have a little bit more capital stored up, high-yields savings accounts are also among the alternative options. These accounts allow you to basically stash some of your own wealth for a prolonged period of time, and earn more interest than you would in ordinary savings in the process. It’s about as simple as that. Two important things to keep in mind here are that returns are still not lucrative, and your money will be tied up. This is not a means of growing significant wealth with which to fund your business venture. Rather, it’s a way of putting away what you can afford to so that in time, a modest return can help to replenish some of what you’ll have spent on your business in the meantime. Bitcoin Despite the fact that its value has skyrocketed early in 2021, bitcoin investment is still viewed as a risky prospect — certainly by comparison to the ideas listed above. Cryptocurrency is simply a volatile type of commodity, which ultimately means that one’s investment in Bitcoin can be either lucrative or disastrous. And it’s usually difficult to determine which. We’re mentioning bitcoin anyway here simply because it is becoming such a trendy asset in investment. Of all of the methods mentioned here, it is far and away the most likely to help a startup founder gain significant funding via personal investment; there’s always that chance. However, it is also the most likely to cause a founder to lose what capital he or she chooses to invest to establish funding. Personal investment as a means of raising startup capital is an odd proposition, and not the most traditional method. These options are unlikely to solve all of a new startup’s monetary needs, at least in the short term. Founders may need to be a little more creative seeking capital in the aftermath of COVID-19, however, which makes it worthwhile to explore any and all possibilities. Once you’ve decided on your start-up’s location, the next order of business is to create a brand and logo for your marketing strategy. Luckily, our remote team here at LiftOfff has your back for that.

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  • UI UX Design | Pitch Deck | Logo Design and Branding

    ABOUT About LiftOfff.com: We are a digital design agency with a remote team of talented graphic designers, content writers, creative illustrators, 3D artists and developers to create unique design elements. Moreover, our team includes tech specialists in the IT industry (so we actually KNOW what we do)! We love to MIX & MATCH our skills in marketing design, creative thinking, tech knowledge and artistic vision. Contact >> ​ About Our Founder: LiftOfff.com was founded in 2018 by a visual communication designer Anna Sinitsa with an extensive background in advertising and art direction. Without bragging too much Anna clicked off her career as an in-house art director in a biggest advertising agency. After +8 years in the marketing and design industry Anna gained professional skills in UI UX design, commercial tools, print and corporate design and branding. ​ Travelling the world for 4 years as a digital nomad gave Anna the opportunity to develop her skills, learn and communicate to various startup and business owners worldwide. Plus, Anna is a top rated Upwork professional and a Certified Wix Partner. ​ Our Goal: To create valuable and effective graphic design content, which will definitely help your tech startup reach potential customers and investors. We gracefully serve any request for design services. ​ Our Services: LiftOfff.com gives a professional solution to reach your business goals by providing professional and visual design, UI UX mobile apps, responsive websites, pitch deck presentations , 3D artworks and illustrations , deep research on investors and the target audience. We utilize psychological aspects and the latest marketing trends to attract venture capital investors and potential customers. ​ Overall, we'll design everything to give your startup a professional new look. ​ Our Clients: Various tech startups and brands from all around the globe. Moreover we provide design services for lifestyle brands. No matter where you are located, is here to power your idea​. LiftOfff.com Click to see our projects >> LiftOfff redesigned the whole website for our company providing fast and professional solutions and a very professional results . We are 100% pleased and getting tons of compliments for company's website. ​ Colin Kleine, Director We needed a full rebranding for our Smart City startup including logo design, website and brand book. Anna did a professional job, she's a Wix Partner so she guided us with all the details. ​ ​ Adam Corwin, Chief Executive Officer "Great experience working with Liftofff Studio! Anna was very responsive and produced a high quality work product. Would definitely work with Anna again on future projects." ​ David Tibbetts, SEO remote design agency Hiring a saves 50% of your budget and time That's why our design rates are more affordable then any other marketing or a creative agency Power Your Business

  • LiftOfff.com | Tech Startup Design | Reach Out

    liftofff your buisness ​ We create all kinds of graphic design for IT technology and lifestyle . Fill the form to find out more details. No hidden fees! BUSINESS WEBSITE PACK Impress potential costumers and investors POPULAR PACK $1300 ​Website / Business Portfolio ​ Fully responsive page layout Up to 5 pages Mobile optimization 35 minutes free Zoom call Icons and infographics 3D layers and animation Blog integration Unlimited Revisions ​ LOGO + WEBSITE PACK Spread your ideas and send a message to the world SAVE $500 $2400 Logo Design ​ Market & Competitors Research 3 concepts development JPG PNG PDF Vector Files Color & Font Scheme Brand book (10 pages PDF ) Unlimited Revisions ​ Business Card Favicon All from Pack Business Brand Identity Icon and Artwork Unlimited Revisions ​ ​ E-COMMERCE PACK Start selling your products to the world SAVE $800 $2800 ​​ eCommerce / Online Booking ​ Fully responsive page layout Mobile optimization 35 minutes free Zoom call Up to 10 pages including the store Up to 20 items for sale Icons and infographics design Direct and donation payment setup Booking system including calendar, member area, pricelists, etc. setup Restaurant menu setup Hotel booking system setup Blog integration Unlimited Revisions ​ * Yearly domain ,hosting, plugins and Premium plans are is not included and are purchased separately Need more info? Reach Out Feel free to contact about a visual representation of your idea Choose a type of service Website Logo Design App UI Design Pitch Deck Presentation Full Branding arrow&v >> Thanks for your interest! We will contact you via email Please leave this field empty.

  • LiftOfff.com | Bespoke Branding for Startups

    ​​GET READY FOR LIFT OFFF INTERSTELLAR DESIGN DOWN-TO-EARTH RATES Design with Us Everything Yours Startup Needs. And More. is a digital branding & design agency. We provide unquestionably valuable design for B2B / B2C tech brands which fits ideas of your startup goals. LiftOfff Data Science SpiritTech BioTech FinTech Cyber & Cloud FoodTech View Portfolio OUR PROCESS Of WORK 1 The Launch Got a new idea / startup but don't know how to start with? You're in a right place with true professionals who provide bespoke design services for affordable rates! ​ Firstly kindly explain in a few words your request by sending us a note . ​ We will get in touch in less than 24 hours and provide a suggested work plan plus an affordable quote that will match any budget. 2 The Flight After we set up the work frame , payments and deadlines LiftOfff.com will concentrate on productive research including best target audience, investor interests and competitors examples. Check our happy clients' feedbacks! We start the design process by creating original concepts and sketches. There will be a few rounds of revisions until we hit the target with a perfect design vision and marketing promotion for your startup goal. About Us 3 The Landing Revise sketches, ping pong with us, give your notes and approve the final result! ​ The moment you approve our design we will send you ready-to-go files in a few formats and update everything needed for progress! ​ After finalizing the payment process we send the ready-to-go files which you will use for your startup promotion and marketing goals. OUR HAPPY CLIENTS LiftOfff redesigned the whole website for our company providing fast and professional solutions and a very professional results . We are 100% pleased and getting tons of compliments for company's website. ​ Colin Kleine, Director We needed a full rebranding for our Smart City startup including logo design, website and brand book. Anna did a professional job, she's a Wix Partner so she guided us with all the details. ​ ​ Adam Corwin, Chief Executive Officer "Great experience working with Liftofff Studio! Anna was very responsive and produced a high quality work product. Would definitely work with Anna again on future projects." ​ David Tibbetts, SEO

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