Artificial Intelligence (AI) has been making waves in various industries, including the design industry. Designers have long been using expensive software tools to produce graphic artworks, but the rise of AI-based services has brought new opportunities and challenges. Some say AI-based services are destroying the designer market, while others believe that they are enhancing it.
For example, AI-based design tools can analyze data, detect patterns, and generate design suggestions. Some AI-based tools can even create designs on their own, without any input from human designers. These services are becoming more prevalent, and many designers are concerned about the impact they will have on the industry.
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Moreover, the availability of these AI-based services also opens up opportunities for non-designers to create designs. This could lead to a situation where people with no design training or experience can create professional-looking designs using AI-based tools. This could potentially lead to a situation where the demand for designers decreases, and the market becomes saturated with low-quality designs.
The opportunity for the designer market
Despite the concerns about the impact of AI-based services on the designer market, there are also opportunities for designers. AI-based services can help designers to work more efficiently, allowing them to focus on more complex design tasks. For example, AI-based tools can take care of repetitive tasks such as formatting, which can free up time for designers to work on more creative tasks.
For large branding and advertising companies , the appearance of this service is a plus for increasing productivity and reducing the financial burden. Clients of these companies will not refuse services due to developed business relations and reputation;
For mid-sized companies/studios, things are also more positive than negative. This will still be a reduction in the financial burden, but customers can turn to companies at the same level. What will provoke dumping "wars";
For small companies, the speed of creating design materials will be a plus. This will allow you to take more customers under your control, but it does not compensate for the problem of the capacity of the customer market. The fight for the client will grow exponentially, reducing the margin.
Furthermore, AI-based tools can provide designers with new insights and perspectives, which can help them to create more innovative designs. These tools can analyze data and provide designers with information about their target audience, which can be used to create more effective designs. This can lead to new opportunities for designers to work on projects that require a deep understanding of their target audience.
What it will give designers
The changes will not be noticeable because they have experience working in the company, as well as confident soft-skills. Clients who don't bother, or clients who need something "for tomorrow", will continue to hire designers or outsource. A man-orchestra, like an orchestra company, will be able to create what is necessary for himself without great losses
For the middle level, no one took away the rule "for one hit, they give two unbeaten", but they will be affected to a greater extent by competition. First of all, due to a decrease in the level of wages.
Junior positions will suffer. Due to AI services, the bar for entering the market is lowered, which will create an increased offer for each open vacancy. This will need to be backed up by a deeper portfolio, testimonials and recommendations.
Conclusion
In my onion AI-based solutions will increase the competition between designers and studios, the variety of approaches and opportunities to realize your own business will only grow.